Machine Learning for Transformative Marketing Strategies: Applications, Challenges, and Future Directions in the Era of Data-Driven Decision Making. Nuvern Machine Learning Reviews , [S. l.], v. 1, n. 1, p. 1–10, 2024. Disponível em: https://nuvern.com/index.php/nmlr/article/view/1. Acesso em: 19 apr. 2025.